O’dang Readies for Next Phase of Growth
O’dang wants to bring the “health halo” of hummus into center store. The brand, the majority of which is owned by Keen Growth Capital, has rolled out a new line of mayonnaise, reformulated its existing dressings and rebranded under new CEO Eric Hintz.
Founded in 2014 by Jesse Wolf, O’dang began as a hummus company that sought to differentiate itself with innovative flavors including Bomb-A-Licious Buffalo and Dillionaire. In 2017, Keen came aboard as an equal partner in the business after Wolf developed financial issues with the business due to “unscrupulous” copackers, Keen founder and CEO Jerry Bello said.